Hipstore, Malmö, launched in the summer of 2013, focuses on sustainable design and graphics from the mid 1900s onwards. They work with both well-known and small brands with most products coming directly from the United States, Britain and France. Their range is constantly changing with many products sold in small batches. Their love for mid-century typography, graphic design and pattern and their devotion to local produce and urban gardening is evident in their product range. A large proportion of the products on sale are fair trade, organic or FSC.