Since 2001, Urquiola has created products for a wide range of companies including Andreu World, B&B Italia, Driade, Flos, Georg Jensen, Haworth, Kartell, Kvadrat, Louis Vuitton, Molteni, Moroso and Rosenthal, to name just a few. Her practice has taken on many more architecture and interior design projects in the last decade, while she has also done more teaching and lecturing. Her appointment as Creative Director of Italian design powerhouse Cassina in 2015 can be read like a stamp of approval from the industry, confirming her ascent to the very top. In the role, she has been able to re-connect this historic brand with both its past, with her love of using memory in design, and with a totally new idea of the future that incorporates all we now know about sustainability and the built environment.
"My museums are houses. Designers - we are related to normal life."