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Milan 2014 Review | Part 1 | HAY

HAY, and the more recent London-based incarnation WRONG FOR HAY, are long-time friends of SCP. The UK launch of the first ever HAY collection was at SCP East way back in 2005. Now nearly 10 years old, HAY launched the collaboration WRONG FOR HAY in 2013. The new brand is a collaboration with Sebastian Wrong, and their combined Milan presentation saw the continued development of an all encompassing lifestyle brand, one that creates a wide range of furniture, lighting and accessories.

View WRONG FOR HAY products on SCP Contracts

View HAY products on SCP Contracts

Shop for HAY at SCP

Revolver stool by Leon Ransmeier / Neu Chair by WH

Revolver stool by Leon Ransmeier / Neu Chair by WH

Centrally located, in the heart of the Brera District, their show spread over two floors of a classic Milanese studio space. The environment was well-curated and allowed you to see both product in isolation and in neat room sets.

New Order by Stefan Diez

New Order by Stefan Diez

Copenhague desk and chair by Ronan and Erwan Bouroullec

Copenhague desk and chair by Ronan and Erwan Bouroullec

Hackney sofa by WH / Rope Trick Light by Stefan Diez

Hackney sofa by WH / Rope Trick Light by Stefan Diez

Awash with colour and light, the show had some particularly good new products. Favourites from WRONG FOR HAY include the Hackney Sofa by WH, the Rope Trick Light by Stefan Diez, the Stanley Stool & Table by Faudet Harrison and the Nathalie Textiles by Nathalie Du Pasqier. The HAY NEW ORDER shelving system by Stefan Diez was also a success.

Neu Chair by WH / Sinker Light by WH / Noc Light by SmithMatthias

Neu Chair by WH / Sinker Light by WH / Noc Light by SmithMatthias

Nathalie Textiles by Nathalie Du Pasquier

Nathalie Textiles by Nathalie Du Pasquier

The clever addition of a “Mini Market” that utilised the NEW ORDER shelving was a nice touch, and it was doing a roaring trade of the day we visited.

HAY Mini Market

HAY Mini Market

HAY Mini Market

HAY Mini Market

All images courtesy of Hay.dk